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Bright Aisle Smartphone App

What is Bright Aisle?

Bright Aisle enhances your customers' shopping experience. As a Bright Aisle participating grocer, use this shopping companion app to increase your promotional reach. Along with being able to view store ads and coupons, the SmartZone feature allows grocers to send deals and announcements to customers' phones. As they wind through the aisles of the store, offers can be triggered to pop up on their phones that will "e;whisk them to savings."e;

Key features:

  • Coupons
  • Sales flyers
  • Shopping list
  • Recipes
  • Subscribe to email offers
  • SmartZone alerts (special offers triggered via beacons, NFC tags, and QR codes throughout the store or via push notifications when you are not in the store)
  • No ongoing fees for WAVE website customers


Bright Aisle Pricing

These are the fees associated with enabling your customers to use the core features of the app (ads, coupons, recipes, shopping list).

App Usage Fee WAVE website customers
$0 (included in package)

non-WAVE customers
One-time Activation Fee $100 / store or chain

SmartZone Alerts and Device Pricing

These are the fees associated with using the SmartZone features of the app to interact with customers.

Sending alerts to customers (no limit) $25 / month / store or chain
Beacons $50 ea
NFC/QR Smart Signs $5 ea
Starter Kit
(4 beacons, 10 smart signs)
$250 ea

Customized App Pricing

Like the app, but want it branded to your store/chain?

Custom app branding - A new app will be created and submitted to Google Play and the iTunes App Store branded for your store. The core features and functionality remain the same, but you can pick a custom name and customize the splash screen, app icon, background color, and the homescreen buttons and header image. $750 one time fee

How Alerts Work

The app is setup to trigger alerts and offers in the app through our SmartZone technology. There are a few different methods that can be used to trigger an alert - each with its own purpose and use case.

Ping uses Bluetooth beacon technology, to send proximity alerts to customers based on their location within the store. You place your beacons around the store where you would like and offer to be triggered—beacons must be plugged in to a standard AC outlet. As customers shop, if they approach one of these hidden beacons, it can trigger an alert on their phone. This can be a welcome message, a special offer, or information on an upcoming event. Example use cases include placing a beacon near the front of the store, welcoming customers to the store, or placing a beacon near your deli and offering a special on a meal.
Requires an Android device with Bluetooth 4.0 (Bluetoth LE) and running Android v.4.3 or newer or an iphone 4s or newer running iOS 7.0 or newer.

The smart signs utilize both Scan and Tap simultaneously. Smart Signs are a great add on for an end cap display or promotion signage, inviting customers to trigger a coupon for extra saving. Smart Signs can also be used in the produce department inviting customers to learn more about local produce. When the sign is tapped, customers can be directed to a URL or a video for more information.

Tap uses Near Field Communication, or NFC. NFC is a newer technology that lets customers get alerts and information from NFC tags embedded in smart signs in your store, just by tapping their phone against the smart sign.
Tap is only compatible with Android phones. Not all Android phones have NFC chips. iOS devices are not compatible with Tap. Only the iPhone 6 has a NFC chip, but that only works with Apple Pay services and cannot be used with Bright Aisle

Scan uses the phone's camera to scan QR codes on smart signs to trigger alerts and information.
Customers can also use Scan as a pantry scanner at home. Scanning the barcode on their favorite products at home adds them to a shopping list.
Barcode scanning will not work on all products

Push sends alerts to your customers that use the app, even when they are not in the store. When a customer opens the app and selects your store, they are subscribed to your push notifications. Example use cases include sending a notification about an upcoming store event or promotion, or sending a time-sensitive announcement to your customers. Push should not be used for a daily notification, or multiple times a day, unless you have specifically indicated in your marketing signage that this will be the case. Customers are inclined to unsubscribe from push notifications if they become too frequent or irrelevant to them.

Frequently Asked Questions

How do I get started with Bright Aisle?
  • Contact MSC to get your store added to the Bright Aisle app. - see pricing info
  • Order the beacons and smartsigns (optional) - see pricing info
  • Order promotional material - in-store signage and website pieces (optional)
  • Once you receive your beacons and smartsigns, [setup your offers]
Can I brand the app for my store?
Yes! For a one-time fee of $750, MSC will create a separate, skinned app for your store - available in both Google Play and the iTunes App Store. You can choose your own name, change the background and icon colors, customize the splash screen, and customize your icon. The functionality of the app remains the same. For this fee, you cannot add or remove features of the app, nor rearrange elements of the app. Your stores will no longer be listed in the Bright Aisle app, and instead will be listed exclusively in your app. If you would like advanced functionality not already in Bright Aisle, that will require a completely custom app that will require a separate quote.
How do my customers get the app and find my store?
There are several ways to direct your customers to download the app.
  • Scanning or tapping a smart sign outside of the app will open a download page in the phone's browser.
  • MSC offers marketing pieces for your store's website that will direct visitors to your site to download the app.
  • In-store signage can be created that will direct customers to download the app.
  • For Wave website customers, an info page for the app has been created on your site - yourstoredomain.com/app - for customers to get info about and download the app
Device compatibility

Bright Aisle is designed to work with all version of Android and iOS devices, however, certain advanced SmartZone features are not compatible with all devices.

  • Ping - Beacon scanning requires a device with Bluethooth 4.0 (Bluetooth LE) or newer. Most devices built within the past couple of years have this, but compatibility is not guaranteed. Android devices require Android ver 4.3 or newer. iOS compatibility is limited to iPhone 4s or newer running iOS 7.0 or newer.
  • Tap - NFC compatibility is only available on Android devices. Not all Android devices have NFC chips. It has only started to become a standard feature in the past couple of years. Most tablets don't have NFC chips. iOS devices are not compatible with Tap. iPhone and iPads do not have NFC chips, except for the iPhone 6. However, NFC on iPhone 6 is reserved exclusively for Apple Pay and cannot be utilized by other apps at this time.
  • Scan - Since just about every smartphone has a camera, Scan has almost universal compatibility. As long as your camera can focus and snap a picture of the QR code, it should work.
  • Push - Like Scan, Push has almost universal compatibility. App users can disable push notifications for a specific app, but by default, this is an enabled feature on almost all phones.
What are the different offer types?
  • Info - announce an upcoming event, provide information about a product, offer special saving and pricing. An info alert is the default alert style.
  • Coupon - if you want you special pricing presented in the style of a coupon, then this is alert style you want.
  • URL - direct app users to launch an external website in their phone's browser. This can be a link to more info on a product, a video, or any webpage.
Setting up offers
To setup an alert, contact MSC. You will need to provide the color of the beacon(s) or the number on the smart sign(s) that to which the alert is to be assigned, or indicate if this is to be a Push alert. You will need to decide what type of alert this is (info, coupon, url) and provide the required information. If the alert is going to be attached to a beaon, you will need to decide what the trigger radius, in feet, will be (10',20',30',40',50').


Why doesn't my store show up in the app when I search for it?
  • Check with MSC that you are in the store database. Only stores that have subscribed to the Bright Aisle service will be listed in the location database. The app is available at no extra recurring fee for Wave website customers, but your store isn't automatically actived in the app. You must request this.
I'm in my store. Why doesn't my store show up as the closest store to me?
  • Your GPS/geolocation services might be turned off on your phone. The app cannot detect your location if this is not turned on. If location cannot be determined, then the app will default to a prompt for your address.
  • The app wasn't able to detect your location inside a building. If the app cannot detect your location, it will default to a prompt for your address.
  • If your store address is listed as a PO Box in our database, then it won't geocode to the correct latitude/longitude. Contact MSC to update your address to a street address.
  • Sometimes a street address does not geocode to the correct latitude/longitude. Contact MSC for help on pinpointing your store's coordinates.
I just updated content on my website, why doesn't it show on the app yet?
  • The data feed is updated once an hour - this includes all of the content, ads, and alerts. The phone will sync this content on an hourly interval.
I just changed an alert attached to a beacon or a smart sign, why doesn't it show on the app yet?
  • The data feed is updated once an hour - this includes all of the content, ads, and alerts. The phone will sync this content on an hourly interval.
Why am I not getting beacon alerts?
  • The app might not be open/running. As long as the app is open, it can scan for beacons, even if the app is running in the background. If the app gets closed for any reason by the user or the phone, beacon scanning halts. Relaunching the app enables this again.
  • Bluetooth might not be turned on in your phone. The app will prompt a user to enable bluetooth at start up, if it is turned off, but a user might ignore this prompt.
  • You might not have a compatible phone. Your phone must have Bluetooth 4.0 (Bluetooth LE) to detect beacons and a compatible version of your phone operating system. While earlier versions of bluetooth have been available on phones for several years, Bluetooth 4.0 has only been around for a few years. Just because your phone has bluetooth, it does not guarantee that it is BT4.0, or that your operating system is new enough.
    Android requires v 4.3 or newer to detect beacons. iOS requires an iPhone 4s or newer and iOS 7.0 or newer.
  • You might not have an alert linked to the beacon. If your alert has expired, and there isn't a new one lined up to replace it, then the beacon won't trigger anything.
  • Alerts only trigger one time via beacons. Once an alert has been triggered (either via a beacon, smart sign, or a push notification), then a beacon will not trigger that alert again - even if the same alert is assigned to multiple beacons. This serves to not annoy customers or employees with constant notifications of the same alert each time the app detects a beacon.
Why didn't a beacon trigger an offer as soon as I was near it?
  • The app is not constantly looking for (ranging) beacons. To do so would be very draining on the phone battery. The app ranges for beacons on an interval - approximately every 20 seconds. The app may have just ranged for beacons right before you entered a beacon zone. As long as you are still within the beacon zone the next time the app ranges beacons, the offer will be triggered. Once a beacon has triggered an alert, the app stops ranging for up to a minute to space out the triggering of alerts, so as not annoy users with an onslaught of alerts if they are constantly in range of multiple beacons, each with different alerts, while in the store.
Why can't I tap a Smart Sign?
  • You might not have NFC turned on. On most Android phones, an icon that resembles an "N" will appear in your status bar when NFC is enabled. NFC must be turned on before launching the app.
  • Your NFC chip might not be located in the same location as on the phone on the sign. While this is the general location of NFC chips, there is no guarantee that your phone model has the NFC chip in the same place. Try moving the phone around the sign to find your NFC spot.
  • NFC tags cannot be placed directly on metal. If your smart sign is placed directly on a metal surface, then the NFC tag cannot be read. Placing a buffer (about the width of corrugated cardboard) between the sign and the metal surface will fix this.
  • You might not have a compatible phone. NFC is still relatively new to Android phones. If your Android phone is older than a couple of years or an economy model, you might not have NFC. iPhones does not have NFC capability. The iPhone 6 has NFC built-in now, but it is only available for Apple Pay. It cannot be used by other apps at this time.
  • You might not have an alert linked to the smart sign. If your alert has expired, and there isn't a new one lined up to replace it, then tapping the smart sign won't trigger anything.
Why can't I scan a Smart Sign QR code?
  • You might not have an alert linked to the smart sign. If your alert has expired, and there isn't a new one lined up to replace it, then scanning the smart sign QR code won't trigger anything.
  • Your camera might not be able to focus properly to read the QR code. If your lens is scratched, cracked, or dirty, then focusing at close range becomes difficult for a phone's camera.